Nike's Position

For Nike to be the world's leading seller of athletic footwear, they must have a pretty good position in the market of shoes. Over half of Nike's sales are made through their shoe products, especially their athletic footwear. They have shoes for practically every activity from aquatics to auto racing. As a company with such versatility, it is no wonder that they are dominating the industry worldwide. It is kind of hard for consumers to avoid Nike products when shopping for athletic shoes. They are a household name and everyone knows the famous Nike symbol, the swoosh. Nike holds a strong position in this market because it always seems to be ahead in the technology and style of their shoes when compared to competitors such as Adidas and New Balance. In fact, you often see these companies mimicking Nike designs in their own shoes. Adidas has tried to mimic the Nike Shox with their shoe line called, Bounce (Microbounce or Megabounce). Nike's prices are also competitive as well. They have the high-end, high-tech shoes that people are looking to pay a little more money for and then they have shoes such as Converse which start at $44.99. Nike provides obtainable products for people on multiple levels of income so virtually anyone can get their hands on a Nike product. All this together is what allows Nike to be in the firm and stable position they have in the athletic shoe market and will continue to do so as long as they continue to do what they are doing as a company.