Mission Statement

"Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders."

*"To bring inspiration and innovation to every athlete in the world."*

*"If you have a body, you're an athlete."*

The innovation and inspiration first started with Bill Bowerman, the co-founder of Nike. This is the legacy the mission statement is referring to and the people at Nike strive to keep these important aspects of the company alive by following in Bowerman's footsteps.

I really feel Nike's mission statement accurately represents who they are as a company. First of all, their statement is short and to the point. This is how a mission statement should be.
As a major player in the business of athletic gear, they certainly are known for their different and loud designs. Nike's running shoes are a perfect example of the inspiration and innovation they state in their mission statement. I think it is safe to say that they probably have the most recognizable sneakers in the world.