Nike's (Shox) Target Markets

Nike has many target consumer markets but even their individual products can have various target markets as well. The Nike Shox is probably one of the most recognizable sneaker that Nike currently manufactures, especially in their athletic footwear collection. With that in mind, Nike Shox has several different target consumer markets. The entire Nike brand is recognized worldwide and they certainly target markets across the globe. But to bring it down on a smaller scale, it will be easier to concentrate on just the Nike Shox.


The Nike Shox is definitely directed to a particular age group or range of ages. The most targeted age group seems to be mid-teens to mid-thirties. The individuals in this age group tend to be more in tune and up-to-date with the fashion styles available and are more willing to spend the money on these current fashion trends. The shox are definitely eye-catching sneakers whether it is because of the shox design itself, or the bright and vibrant color schemes used. Whatever the case may be, the bold and innovative designs of this sneaker attracts the fashion-forward consumer who is in the market for a high-end athletic sneaker.

Another target market for the Nike Shox would be consumers living an active lifestyle. The individuals in this market segment are ones who enjoy physical activity, whether it be a specific sport, running, or just exercising in general. Nike is known for making products for athletes and the Nike Shox is now a distinct style of running sneakers that they offer. Although it comes down to personal preference on whether someone likes a Nike Shox or not, Nike does a great job at keeping up with the style and technology physically active consumers are looking for in an athletic sneaker.

The benefits of a Nike Shox running shoe is also another means of targeting consumers. The technology behind the shox is important when considering an active sneaker. The shox themselves act as impact absorbers. Instead of your joints, such as the knees, absorbing a majority of the impact from physical activity, the shox help alleviate some of that impact. When a customer can actually pick up a Nike Shox and hold it in their hand, they are able to see the slight spring action in the shox. An active individual has to take the technological aspect of their running shoes into consideration when searching for the best sneaker out there. Many people may think that the Shox look too heavy and bulky for an active shoe, but if you were to try them on, you would find this to be untrue. Most of the shox are made out of light, breathable mesh and the cushioning is air. But again, it is about personal preference. Another benefit about the Nike Shox, or Nike in general is that if a problem ever occurs with the structure or make of the shoe that is abnormal for the usual wear and tear, Nike will most likely replace the defected pair with a brand new pair if you contact and send them the defected shoe. These are just some of the important benefits a consumer would be looking for and taking into consideration when in the market for a pair of athletic sneakers.

These are a few of the major target markets that Nike Shox focuses on and they are always looking for new ways to improve their products to meet their consumers' demands and needs for an athletic sneaker.